Those of you who have been reading this blog have hopefully found it usefull, amusing, or maybe both. Thanks for your support,
For the new year, I've taken a new approach to things. Someone recently asked me what I do for a living, and when I told him I consulted with auto dealers, he responded by saying, "Oh, you're one of those guys who go into a business and tell them everything that is wrong!"
The more I though abouth that statement, the more it seemed to ring true. So, for 2008, I'm changing what I do for a living. I'm no longer a consultant; now I'm a COACH!
Coaches tell you how to improve the things you are doing, to make you better. They don't criticize, they work along side you. That's what I intend to do.
In making this change, I decided to change this blog as well. You will now be able to find future articles at http://subprimecoach.blogspot.com/.
I look foward to seeing you there soon!
For YOUR success,
Geoff
About Me
- Geoff Cohen
- Geoff Cohen is a seasoned auto professional, with over 30 year’s experience. Currently, he is the Special Finance Director for an major dual import dealership inWest Palm Beach, Florida,taking their Subprime sales and profits to the next level! He has done it all, from sales rep to F&I Manager, New Car Manager, Used Vehicle Manager, up to GSM and GM. He has also worked as an area sales manager for a major sub-prime lender as well as run his own BHPH and Auto Leasing/Brokerage Company. Geoff is a featured Expert Author on Ezinearticles.com, and his book, "Putting the 'Special' Back into Special Finance" is available on Amazon.com He was formerly the Dean and Faculty Chairman of the Academy of Special Finance. Geoff is a contributor to several auto industry publications including F&I Magazine and World of Special Finance Magazine, as well as being a guest speaker to many dealer groups around the country. He coaches auto dealerships on improving their Special Finance department,
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